Photo by Patrick Konior on Unsplash A maturity model for shipping fast without breaking customer trust. I made an earlier argument that deploying code and releasing a feature are not the same event, and that treating them as one causes unnecessary risk. That argument still holds. But the environment it was written for has changed. AI-assisted development has made writing and shipping code dramatically cheaper. A change that used to take a sprint now takes an afternoon.

Photo by Patrick Konior on Unsplash We need to talk about how we ship software. Not because we’re doing it wrong, but because we can do it so much better, for our customers, for our colleagues, and for ourselves. The Core Problem: Deployment Isn’t Release Here’s the shift we need to make: deploying code and releasing features are not the same thing, and they shouldn’t happen at the same moment.